An AI awareness initiative by TomorrowBoard

Digital shame?

Let's solve that together.

You lead an organisation at the highest level. But when it comes to Generative AI, you feel uncertain.

Understandable. And solvable.

We give you the space to take the lead on this. Discreet, personal and precisely at the level at which you operate.

Four half-day sessions, at a location of your choice. Plus four hours of follow-up support, on demand.

Schedule a call → The KOERS Programme →

No commitment · Confidential · Thirty minutes

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What we often hear

Many executives struggle with AI.

Among board members, supervisory directors and executives, there is a quiet uncertainty about AI. Not because they do not want to understand it, but because the field has developed at breakneck speed — well outside the curricula that shaped them.

In the boardroom, someone mentions 'agentic AI'. You write it down to look up later — and it does not always happen.

A recently graduated colleague explains it more fluently than your CIO. Sometimes it feels as though everyone around you is already ahead.

Asking for an explanation in a board meeting for the first time can feel riskier than staying silent.

This is not a shortcoming. It is the logical consequence of a field that has swept through every boardroom in just five years.

Seeking clarity is the logical next step. The right setting was simply missing. Until now.

The approach

Support the way you need it. At a location of your choice.

We work differently from a training programme or academy. No group sessions, no fixed venue, no rigid schedule. You decide where, when and at what pace.

Option A — Discreet

At your home or a neutral location

Away from colleagues and team members. We come to you: at your home or another location of your choice. Evenings are also possible. We adapt to your schedule, not the other way around.

Option B — At the office

At your own workplace

Prefer to stay at the office? That works too. We come to you at a time that fits your schedule. What matters is that you feel comfortable and have the space to speak and ask freely. We make no demands on the location.

The programme

Through our KOERS Programme.

Knowledge · Overview · Experience · Roadmap · Support

Five elements. Four half-day sessions. Built from your starting point, your role and your questions. You always work with the same coach — someone who knows your context and remembers what you already know.

The four sessions.

Session 1

Knowledge: technology and developments

The world of AI and digital technology moves fast. In this first session we establish a clear, factual framework. No hype, no jargon. What is actually happening? How do you separate fact from noise? And how do you view it as a board-level leader? Afterwards you can recognise trends and jargon without being swept away by them.

Session 2

Overview: AI and other digital tools

AI is not an island. It exists alongside platforms, systems and digital environments your organisation already uses. We show you how it all connects, and where AI stands in relation to what is already there. Afterwards you can see where AI fits in your existing digital environment — and what that means for future decisions.

Session 3

Experience: you as a user

This session is the most personal. How do you apply AI in your own work? What changes in your day-to-day effectiveness? We simply get on with it: together, at your pace. You leave with something you can apply yourself the next day — and with the confidence that you can.

Session 4

Roadmap: AI within your organisation

From strategy to culture, from training to concrete use cases. What does a realistic AI agenda look like for your organisation? What role do you play in that as a board member? Afterwards you can formulate a realistic AI agenda and hold the conversations with your CIO, CTO or board that go with it.

After completion

Support: we remain available

After the four sessions you have four hours of coaching at your disposal. Online, by phone or in person — whatever suits best at the time. For questions that come up later, for situations that arise in practice, for a conversation when something has changed. Those hours are there. You use them when you need them.

The difference

Better than a classroom training.

There are excellent AI programmes for executives. Academies, leadership tracks, masterclasses. We know them, and we do not discourage them.

But they rarely adapt to you. They work with groups, a fixed curriculum and a fixed pace. They assume everyone starts from the same point.

That is rarely the case. And certainly not at the level at which you operate.

We start from your position. We know how boards meet, how responsibilities are structured and what questions live at the level of a board of directors or supervisory board. The content adapts to you. Not the other way around.

Our approach

Four principles we hold ourselves to

Your starting point is the baseline — not a standard curriculum
No judgement. There are no stupid questions
No jargon where plain language does the job
No sessions at your office unless you want them there

Voices

What participants say, anonymously.

Discretion works both ways. A selection from conversations with participants who gave permission to share their words, not their names.

I thought I was falling behind. Turns out I had simply never stopped to think about it.

CEO, family business

For the first time, I did not feel like the oldest person in the room.

Supervisory director, listed company

I did not get a list of tools. I got a way of thinking.

Executive, semi-public sector

Your coaches

Not trainers. Not consultants. People who have sat at the table themselves.

Raymond de Coninck

Co-founder & coach

Raymond spent nearly 30 years at board level in marketing, communications and digital transformation — at family businesses and international corporations. He knows from personal experience what it takes to lead an organisation through technological change from the top. He brings calm, and an eye for the person behind the title.

06-810 530 20 raymond@digitaleschaamte.nl

Fleur Willemijn van Beinum

Co-founder & coach

Fleur Willemijn spent more than 25 years at senior level in brand strategy, corporate communications and organisational development, advising boards and executive teams through major transitions. As the author of Think Like a Publisher, she knows how leaders embed large-scale change within organisations. While others are still debating direction, she is already working on execution.

06-245 039 99 fleur@digitaleschaamte.nl

Together we have coached dozens of board members and executives through major change processes. We know the difference between someone who says they want to understand it — and someone who actually does.

For your leadership team

Is this a broader challenge in your organisation?

Digital Shame is for the individual executive. Do you sense that the challenge is bigger? That not just you, but your entire leadership team or board is facing the same issue? Then a different approach is needed.

TomorrowBoard guides boards and management teams through the full AI transition. As a temporary board member, we work two to three days a week within your organisation — until the knowledge is embedded internally and your leadership team drives the AI agenda on its own.

Visit tomorrowboard.nl →

Klaar om te beginnen

Een eerste gesprek aanvragen.

A first conversation lasts thirty minutes. No obligation, confidential and at a time that suits you. We listen first. Then you decide whether you want to start.

Wij nemen binnen 24 uur contact op via het kanaal dat je verkiest: telefoon, e-mail of WhatsApp.

Privacy

Your details are used solely to get in touch. We share nothing with third parties. On request, we delete all correspondence after our conversation.

Or email directly

raymond@digitaleschaamte.nl
fleur@digitaleschaamte.nl

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